Responsible branding is no longer just a nice-to-have; it’s a necessity. Irresponsible brand communications, failures to disclose, sneaky behavior, or actions that erode trust carry real consequences. These lead to significant financial concerns that could be avoided with a robust ESG policy. As environmental, social, and governance (ESG) factors become central to how businesses operate and communicate, leveraging ESG content creation can significantly enhance your brand’s re

In today’s rapidly evolving market, businesses are no longer judged solely by their financial performance. Environmental, Social, and Governance (ESG) factors have become critical indicators of a company’s long-term viability and ethical standing. As someone deeply invested in sustainable practices, I’ve seen firsthand how integrating ESG-focused business strategies can drive growth, build trust, and open new opportunities. But how exactly can companies leverage ESG content t

A more nuanced position on ESG— and one that’s becoming increasingly important in conversations about ESG (Environmental, Social, and Governance) is the moral intent behind ESG: that it’s not simply a framework for optimizing corporate sustainability or managing investor risk, but a means of actively reducing harm and improving human well-being. Let’s unpack how to bridge informal business strategy (values, vision, leadership intent) with formal ESG KPIs (quantifiable metrics

People have become more aware of their health, work–life balance, and the importance of staying active during the day. At the same time, there’s growing recognition of fashion’s environmental footprint, and the athleisure industry is being reshaped by consumer demand for eco-friendly materials and ethical business practices.

C40 and others matter because they actualize evidence-backed emissions reductions while advancing social equity.

Environmental, Social, and Governance reporting is a method of data collection based on benchmarking and improving a company or an...