Green Start: An Introduction to ECOpreneurship
With a warming climate, rising sea levels, and an ocean full of single-use plastics, there’s never been a more urgent call to arms for eco-minded businesses than now. If you’re looking to save the planet and make a living in the process, it’s time to equip yourself with the know-how before you launch your new green venture. Here are some tips from Greenisms to get you started right.
As an ECOpreneur, you’re still subject to the same legalities and paperwork requirements as normative businesses.
Understanding business licenses and permits is necessary for running a company in line with state and federal policy.
Securing a 9-digit employer ID number (EIN), also known as a Tax ID Number is necessary so you can open bank accounts, hire employees, and protect assets.
There are a number of grants, loans, and assistance programs specifically for businesses looking to reduce emissions, protect the environment, and cut down on unsustainable practices.
Securing investment and managing finances are both core priorities for new ventures. Make sure you understand these important processes ahead of time.
There are a number of online communities hosting angel/private investors that ECOpreneurs can try to appeal to.
If you’re unable to secure private investment, you might want to turn your attention to crowdfunding, where you’ll find burgeoning markets for environmentally friendly ideas.
Managing your money matters is made far easier with the use of the right financial software - many programs are available for free online.
As an ECO brand, one of your first priorities should be to gain exposure and popularize your products/services.
Social media is your first stop when it comes to networking, collaborating within the community, and building a loyal brand following.
If you can afford it, paid marketing will help you to secure new customers and increase exposure.
The ECO market is exceptionally welcoming - don’t be afraid to seek help from environmentally focused figures/influencers to advance your cause.
Running a Sustainable Business
Part of being an eco-friendly business is implementing sustainable practices.
Reduce the average cost of your energy consumption by installing solar panels at your workplace.
Launch an office recycling program to ensure paper doesn’t end up in a landfill.
Even as the natural world faces increased peril, there’s never been a better time for ECO-focused businesses. With the right strategy, it’s possible to help protect the environment and make a profit in the process.
Greenisms creates a place for individuals to share their perspective, and perhaps find the information helpful on the journey towards sustainability. We’d love to hear from you!
Composed by: Courtney Rosenfeld of Gig Spark.
Image by Pexels