Sustainable Style with Soul: REDxRB x Greenisms Join Forces for NYFW and Beyond
- Kevin Bolland
- Aug 7
- 3 min read
Updated: Aug 23
At Greenisms, we’re always exploring new ways to make sustainability personal, practical, and beautiful. That’s why we’re thrilled to announce a creative collaboration with Redxrb, a sustainable bespoke demi-couture fashion label founded by my wife, Rebecca Bolland. She is a visionary designer dedicated to joyful expression, craftsmanship, and community.
This September 14th, Rebecca will showcase her newest collection at New York Fashion Week, hosted at 335 Madison Avenue. As part of this milestone, Redxrb is partnering with both Greenisms and the United Nations Alliance for Sustainable Fashion to highlight how intentional design, community values, and resource-conscious creation can transform the fashion industry from the inside out.
Fashion with Purpose, Not Waste
Redxrb’s collections are handmade, one-of-a-kind, and rooted in the slow fashion movement. Unlike traditional fashion brands that rely on high-volume production and often generate vast amounts of waste, Redxrb creates timeless pieces with stories, meaning, and soul. By using deadstock fabrics—high-quality textiles that would otherwise go to waste—and working with local businesses to source materials and services, every garment reflects a dedication to low-impact, microscale manufacturing. This approach ensures that each piece is as gentle on the planet as it is on the skin.
The brand doesn’t chase trends or mass production. Instead, Redxrb designs for longevity, using couture-inspired techniques and detail-oriented craftsmanship that make every item worthy of pride, wear after wear.
The Values Behind the Vision
Redxrb is more than a fashion label. It’s a movement built on the values of:
Growth – Always learning, refining, and expanding skills to push the boundaries of sustainable fashion.
Gratitude – Honoring the people, materials, and processes that make each piece possible.
Community – Uplifting other creatives, clients, and changemakers through authentic connection.
Resilience – Rejecting fast fashion’s pressure to produce for production’s sake, and instead focusing on quality and long-term impact.
Craftsmanship – Centering skill, care, and timeless beauty in every thread and seam.
Rebecca's goal is to make luxury fashion more attainable and inclusive—without compromising on quality, ethics, or environmental integrity.
Greenisms x Redxrb: A Partnership for a Regenerative Future
This partnership represents a merging of missions. At Greenisms, we focus on building sustainable systems and lifestyle pathways—from urban agriculture to local economic resilience. Redxrb offers a creative extension of this mission: designing wearable works of art that reflect intentional living and inspire radical self-expression. By coming together, we aim to:
Spotlight sustainable alternatives to fast fashion.
Build partnerships with like-minded brands, artists, and institutions.
Promote local economies and ethical production chains.
Celebrate fashion as a form of climate action, community-building, and creativity.
The Impact of Sustainable Fashion
Sustainable fashion is not just a trend; it is a necessity. The fashion industry has a significant impact on the environment. From water pollution to excessive waste, the consequences are severe. By choosing sustainable practices, we can mitigate these effects.
Why Choose Sustainable Fashion?
Choosing sustainable fashion means supporting ethical practices. It means valuing quality over quantity. When we invest in pieces that last, we reduce our overall consumption. This shift not only benefits the planet but also enriches our lives. Each garment tells a story, reflecting our values and choices.
The Role of Consumers
As consumers, we hold the power to drive change. By supporting brands like Redxrb, we encourage a shift towards sustainability. Every purchase is a vote for the kind of world we want to live in. Together, we can create a demand for transparency and ethical practices in the fashion industry.
Join Us
We invite you to explore Redxrb’s world and get involved:
🌐 Website: www.redxrb.com
📸 Instagram: @redxrb
📩 Contact Us: For partnerships, collaborations, or media inquiries, reach out via Redxrb’s Contact Page or message us at Greenisms Contact.
Whether you’re a stylist, journalist, designer, or changemaker—we’d love to hear from you and dream big, together.
See You in New York
If you're attending NYFW this September, make sure to stop by Redxrb’s show on September 14th at 335 Madison Avenue. It’s more than a runway—it’s a celebration of craft, courage, and conscious fashion.
Together, let’s reshape the future of fashion—one piece, one partnership, one purpose at a time.
—Kevin B.
Founder, Greenisms, LLC
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